Getting Dressed Up In Japan!

 A beauty pageant contestant in an elegant gold gown and sash, showcasing a glamorous makeup look on stage.
Japanese beauty trends inspire glamorous looks perfect for pageants and special occasions.

 

As someone who was once new to Japan, I know the struggle of needing to get dressed up—or “glammed up”—and not knowing what to do, where to go, or how to even start! But don’t sweat it. Whether it’s for a wedding, a special event, or simply to feel fabulous, I’ve got tips to help you shine.

In this guide, I’ll share advice on makeup products, where to shop for cosmetics in Japan, and recommendations for achieving that perfect “natural glam” or “soft glam” look. 

If you’re African American or have a more “chocolate” complexion, I know it’s difficult to find makeup in Japan. It’s difficult, but not impossible because we have the internet at the tips of our fingers haha. I really hope I can help you out though.

 Now, let’s get started!

(Check my skin tone in the picture too in case you’re my shade and you’re looking for similar products to match to your skin color :).)

All You Need Is A Smile 🙂

I can give you tips on makeup and all that, but remember—your best accessory is your smile! Show those pearly whites confidently. If you’re looking for tips to make sure your smile is as bright as your outfit, check out my blog article: Oral Hygiene in Japan!

Make Me Up, Baby!

 A collection of professional makeup brushes and beauty products on a dressing table, with a mirror in the background.
Japan’s cosmetics industry offers high-quality tools and products for flawless application.

 

(I’ll apologize now for some of the pictures haha. It’s makeup I very clearly use, so it’s not in the most ‘pretty’ and perfect condition given that I through my makeup bag around. You can trust my suggestion given that though haha)

Natural Glam and Soft Glam in Japan

Let’s talk makeup. My approach to glam in Japan is simple, especially since I’m not big on wearing a lot of makeup. For those who prefer a minimalist yet fabulous look, here are my essentials for achieving a “natural glam” or “soft glam” vibe:

Clear Accent False Eyelashes

For a more natural look, these are fantastic

D-Up Eyelash Glue

This glue held up perfectly during my pageant, even with multiple outfit changes and with my running around like a chicken without a head haha. It’s highly reviewed and I 1000% recommend it.

  • Eyebrows

Ultimate Brow, Retractable Brown Pencil

I used to use a black eyebrow pencil from Daiso, but switching to dark brown gave me a softer, more natural look. This retractable pencil has been my go-to ever since, and I can’t recommend it enough! I’m in love <3

  • Blush
 A well-used compact of Cezanne Natural Cheek blush in a translucent case, showing its popularity among users.
Cezanne, a favorite Japanese drugstore brand, provides affordable and versatile blush options.

 

Lastly, a blush for a soft natural glow!

 Cezanne: Natural Cheek

For less than 400 yen, this blush is a steal. It comes in a variety of shades, but I always go for the one that gives me a subtle, natural glow.

  • Eyeliner

I found a great eyeliner…at the convenience store! Haha. I forgot my eyeliner at home and (luckily) found my new favorite eyeliner in LAWSON! It’s easier for me to hold in my hand and draw the line due to the size and length of the gel eyeliner. I bought the shades in brown and black (^-^)

 An opened tube of &nd by Rom&nd eyeliner with a precise brush tip, perfect for achieving delicate eye makeup.
Precision eyeliners like &nd by Rom&nd are staples in Japanese minimalist makeup routines.

 

The brand is &nd by rom&nd Eyeliner

Found at Lawson, this eyeliner glides on smoothly and is easy to use. I can guarantee you’ll love this one.

>I like to include a little white eyeliner in the corner of my eyes from time to time as well to get a more doll-like look.

wet n wild, Color Icon Kohl Eyeliner, 608A You’re Always White!

  • Mascara

Maybelline: Length Perfection Lashionista

My go-to mascara for the past five years has never let me down. It adds just the right amount of volume and length.

  • Eyeshadow
An open eyeshadow compact from Excel featuring a deep brown shade, ideal for creating soft, natural eye looks.
Excel eyeshadows are known for their smooth texture and neutral color palettes.

 

Excel brown eyeshadow (bought in PLAZA I think)

A bonus to add to this list. I use a brown shade that isn’t noticeable unless you look really closely. It’s not too noticeable, BUT I think it highlights and adds to my features. I think if people see me with this eyeshadow and without it, they can tell something is different, but can’t figure out what exactly is different haha. I either go for natural shades, or, gold for glam. 

Glam Glam in Japan

 A close-up of a black mascara wand against a wooden surface, emphasizing lash-enhancing beauty trends.
Volumizing mascaras are essential for enhancing Japanese beauty’s signature doe-eyed look.

 

I bought a LOT of makeup to practice with for the pageant, but on the pageant day, I decided to just keep it simple. I think this is great information for those that are struggling with finding makeup in their shade in Japan. For my beautiful ladies with a more chocolate shade like me, you may need to order online like I did and that’s okay. I am very grateful to iherb for keeping a variety of shades that I can use. Here are some I bought below. 

  • Foundation

Finding foundation for darker skin tones in Japan can be tricky. I’ve had to order online, and I’m grateful for iHerb’s wide selection of shades. One option I’ve used is Maybelline Fit Me. I didn’t find my shade online, though they have some darker shades available.

This was the foundation I used a lot before when I was a junior in university. 

Maybelline, フィットミー(Fit Me)

<This isn’t the shade I own, but this is a link to Maybelline’s Fit Me that some people can use.>

  • Concealer

L.A. Girl, Pro Conceal HD Concealer

Great coverage and easy to apply.

Black Radiance, Concealer Stick

Another staple for women with deeper skin tones.

  • Lipstick
A vibrant red lipstick against a rich burgundy background, showcasing bold beauty trends in Japan.
Bold lip colors, like this classic red, are a standout in Japanese high-end makeup collections.

 

I don’t typically wear lipstick, but these are the colors I wore for the pageant :).

L.A. Girl, Matte Flat Velvet Lipstick, GLC812 Snuggle

L.A. Girl, Matte Flat Velvet Lipstick, GLC810 Bite Me

Stores Galore!

A luxury shopping mall featuring Mikimoto stores, known for exquisite beauty and skincare products in Japan.
Explore high-end beauty brands like Mikimoto for a luxurious Japanese skincare experience.

 

Finding makeup in Japan can be an adventure in itself! Here are some top spots around Kansai (especially Umeda) to help you stock up on all your glam essentials:

Plaza stores carry a variety of international and Japanese cosmetics. The Plaza in Lucua shopping mall is a personal favorite of mine. ✨

📍Episode

This store has cute eyeshadow palettes and a good selection of eyeliner.

📍Hankyu Department Store

Now I know what you’re thinking. “The department store is too expensive!” While department stores can be pricey, they’re great for discovering high-quality brands. Don’t be afraid to ask for samples or try on products to find your perfect match.

📍Lucua

Lucua is packed with beauty stores and boutiques, making it a one-stop shop for all your makeup needs.

Happy Glamming!✨✨✨

 A model with flawless skin, bold eye makeup, and gold hoop earrings, embodying elegant Japanese beauty trends.
Japanese makeup focuses on enhancing natural beauty with bold yet sophisticated accents.

 

When it comes to makeup and glam in Japan, less is often more. The “natural” or “soft” look is highly favored, so sticking to subtle yet effective products can go a long way.

Additionally, if you’re struggling to find makeup that matches your skin tone, don’t hesitate to shop online. Websites like iHerb and Rakuten can be lifesavers.

Glam in Japan isn’t just about makeup or fashion—it’s about confidence and self-expression. With these tips, you’re ready to conquer any event and feel amazing while doing it.

Here is a list of some events in the Kansai area you may be able to dress up and go to!

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